As a marketing professional, I recognize the critical role of landing pages in our digital strategy. These pages are the destination for visitors clicking on an advertisement, following a call-to-action, or even entering through the main homepage. No matter the path our audience takes to arrive, landing pages are designed to inspire conversions into leads or sales. This makes them an indispensable element of a company’s online marketing efforts.
What are Landing Pages?
What’s a landing page, you ask? Think of it as a specialized webpage crafted with one goal in mind: turning those who visit into potential leads. Despite the variety of landing pages out there, their core mission remains uniform—to increase lead acquisition.
These pages feature forms designed to gather contact details from visitors, offering them something valuable in return, known as an offer.
Consider the value you place on your personal data. What could possibly motivate someone to share their contact details online?
This is precisely where the effectiveness of landing page strategies shines through. A landing page that’s meticulously designed, targeting the right audience with a robust structure and persuasive copy, can convince nearly anyone to part with their information.
Why are landing pages essential?
You might wonder why it’s necessary to have a distinct page for users to fill out a form. Why not use your homepage or About page? These are valid inquiries.
By the end of this article, you’ll likely have found the answers on your own.
However, to give you a brief overview: Landing pages are designed to focus your visitor’s attention solely on the task at hand by eliminating any distractions like navigation menus, competing links, and other options. This singular focus ensures that visitors are directed precisely where you want them, typically towards a lead capture form. Essentially, landing pages are crafted to boost conversion rates.
Now that you grasp their significance, let’s delve into the best practices for landing pages to maximize their conversion potential.
Develop a headline centered on benefits
Experience has taught me that out of every 10 visitors to a landing page, around seven will leave without engaging further. To minimize this, it’s crucial that visitors quickly grasp the value proposition upon arrival.
The headline, being the first element they encounter, must succinctly and effectively convey the benefit of what’s being offered on the page. This principle applies universally, so ensure your landing page features a headline that is straightforward, compelling, and clearly highlights the value.
Select an image that reflects your offer
Incorporating images on landing pages is a strategy I consistently employ. The goal of an image is to evoke an emotion, showing potential customers how they’ll feel after taking advantage of the offer.
It’s important to note that some images may perform better than others. Therefore, it’s advisable to conduct A/B testing on different images to find the most effective one, a process we’ll discuss further down.
Create captivating content for your Landing Pages
While a compelling headline and striking image are important, without the backbone of well-written content, the impact diminishes. Your text needs to be straightforward and succinct, steering visitors towards the action you wish them to undertake.
Engaging content also directly addresses the audience with terms like “you” and “your,” making the communication more personal. More detailed advice on crafting effective copy will follow.
Pro tip: Expedite your content creation by drafting initial versions with generative AI, then fine-tuning to align with your brand’s unique voice and style. We use GetResponce and ClickFunnels to build our Landing Pages.
Position the lead form prominently at the top of your Landing Pages
It’s crucial for your lead form to be immediately accessible for prospects ready to convert — making them search for your offer on the page is a barrier you want to avoid.
“Above the fold” indicates that the form is visible without needing to scroll upon page arrival.
This visibility can be achieved either through a direct form placement or an anchor link leading to the form. An even more effective strategy: Implement a design where the form layout moves with the user as they scroll down the page.
Incorporate a distinct and compelling call-to-action (CTA)
The CTA stands as perhaps the most vital component of your landing page, playing a key role in driving conversions. It’s essential for the CTA button to be visually striking, so choose a color that contrasts sharply with the rest of the page elements.
Make your desired action crystal clear to visitors; employ an action-oriented verb such as “submit,” “download,” or “get it now” to directly communicate what you expect them to do. Additional insights into CTA optimization will be discussed further.
Present an enticing, related offer
Consider your landing page as a step in the journey towards your ultimate proposition—your product or service. This offer is what you exchange for a lead’s contact details.
It needs to be not just attractive enough to encourage visitors to share their information, but also pertinent to what your business offers. For example, if your business is selling horseshoes, an appropriate offer could be “10 Simple Ways to Size Your Horse’s Hooves,” since it aligns with the eventual goal of selling your horseshoes.
An unrelated offer, such as one on organic farming, would lead them down a different path, which isn’t the objective.
Further discussion on crafting irresistible offers will follow.
Provide just the essentials
The goal is to collect valuable data about your prospects, yet the extent of information requested should be balanced with their familiarity with your brand, their stage in the buying process, and their level of trust in you.
In your lead forms, request only the minimal information necessary to maintain an accessible entry point. Often, a name and email address are ample to begin nurturing a potential lead.
Eliminate all distractions on your Landing Pages
The sole purpose of your landing page is to transform visitors into leads. Thus, any extraneous links, even those leading to other sections of your own site, can divert attention away from this primary aim.
To ensure your visitors focus solely on your call to action, strip your page of any other links.
Optimize your Landing Pages for all devices
Ensuring your landing pages are responsive is crucial for a seamless user experience across all devices, just like every other page on your site. It’s essential that your form remains visible and accessible, especially on mobile devices.
Maximize conversion opportunities by making your page adaptable to any screen size.
There are tools designed to simplify this process. For instance, ClickFunnels offers a user-friendly drag-and-drop landing page editor, facilitating the creation of mobile-friendly landing pages and forms with ease.
Enhance your Landing Pages for search engine visibility
While you’ll primarily direct traffic to your landing page via email campaigns, social media, and various marketing strategies, it’s also vital to incorporate target keywords for both your paid and organic search efforts.
Your landing page should appear in search results when someone looks up your key phrases. Moreover, any keywords you bid on in paid advertisements should be prominently featured on your landing page.
Incorporate a thank you page
Following form submission, direct your leads to a thank you page. While you might be tempted to simply display a thank you message on the submission page or skip it entirely, opting for a dedicated thank you page is advantageous for several reasons.
A thank you page is pivotal for three main reasons:
- It fulfills your promise by delivering the offer, often through an instant download.
- It opens the door to further engage your new lead with additional, relevant content.
- It provides an opportunity to express gratitude for their interest, enhancing the likelihood of their conversion to customers.
Designing Your Landing Pages
In the context of landing pages, design transcends mere aesthetics like creativity, color schemes, and captivating visuals. Here, design also embodies functionality, navigational clarity, and pragmatism.
Creating an effective landing page requires a balanced blend of analytical and creative thinking.
However, this doesn’t downplay the importance of stunning visuals and appealing colors in converting visitors. The integration of these elements will be discussed further below.
Structure of Landing Pages
The reassuring aspect is that there’s no need for excessive originality in this arena. My experience shows that a majority of landing pages share a common structure, one that’s time-tested for effectiveness.
While there’s room for brand-specific creativity in the form of visuals and thematic elements, it’s wise to adhere to a familiar landing page format that audiences are accustomed to.
An effective landing page comprises five key components (refer to the provided example of a landing page to see how these elements come to life):
- A headline that captures the interest of your visitors
- An image that resonates with your target audience
- A lead form positioned prominently at the top to collect visitor information
- A call-to-action (CTA) that motivates and engages
- Content and descriptions designed to inform and persuade your visitor to fill out your form
Is it possible to enhance your landing page beyond these essentials? Certainly. (Consider adding social sharing buttons to enable visitors to share your offer). These elements represent just the foundational requirements.
Understanding your audience’s origins and their stage in the buying journey is crucial to determining the extent of content needed on your page. The guiding principle is to include sufficient information to encourage conversions.
Layout of Your Landing Pages
Take it from experience: very few visitors will pore over every word of your meticulously written content. More often, they’ll scan for key information. It’s your task to highlight these crucial points to ensure nothing vital is overlooked.
This entails several key strategies…
- Position vital details at the top, so users don’t need to scroll to find them.
- Apply the “blink test” to ensure your main message is immediately clear within a few seconds.
- Utilize negative space effectively to maintain visitor engagement and comprehension.
- Employ bullet points and concise paragraphs for easily digestible content.
- Arrange your essential content following an F-pattern to align with common online reading behaviors, guiding viewers to conversion-driving elements.
Colors for Your Landing Pages
The aesthetics of your landing page, including your choice of colors, should be a reflection of your website’s overall design.
Your objective is to build a lasting relationship with those who visit your landing page, making it crucial for them to become acquainted with your brand’s colors and distinctive style.
The more familiar they become with your branding, the greater their trust in you (and the greater their trust, the more inclined they will be to follow your lead).
When it comes to elements that need to stand out—like your CTA button—consider using contrasting colors. If your brand primarily uses green, for example, selecting a contrasting color like purple can effectively draw attention.
Images for Your Landing Pages
The image on your landing page is one of the first things people notice. Since visuals are processed much faster than text, the initial image sets the tone for the entire visitor experience.
Choosing the perfect image might seem daunting with millions of stock photos and your own company photos to consider.
Let’s streamline your options with a few key questions:
Identifying Your Target Audience
Consider your ideal customer profile: their appearance, age, style, and interests. These details are crucial in selecting the right image for your landing page.
The chosen image should resonate with your audience, reflecting their characteristics or interests in some way.
Where Should Focus Be Directed on My Landing Pages?
It might sound unusual, but this question stems from the concept that individuals respond to directional cues, such as the direction of a gaze or a pointing gesture. If your goal is to encourage visitors to complete a form, opt for an image that subtly guides their focus towards that form.
Does This Image Amplify my Landing Page Message?
Every component of your landing page, especially your chosen image, plays a crucial role. Since the image is among the first elements seen, it should reinforce the message and set clear expectations for your visitors. Ensure that the image you select enriches your message.
Below, we delve into additional considerations for crafting impactful landing page visuals.
Call-to-Action (CTA) Reemphasis
We’ve touched on the significance of your CTA multiple times, yet given its pivotal role on your landing page, it merits another mention. For your CTA’s design, certain techniques can make it irresistibly clickable for visitors.
Remember, your CTA encompasses both the button itself and the persuasive text drawing attention to it. Here are strategies for both components:
- Choose a vibrant, contrasting color for your CTA to make it pop.
- Ensure your CTA text highlights the visitor’s gain.
- Keep it concise, aiming for no more than five words.
- Directly instruct visitors on what action to take, using verbs like “Get,” “Download,” “Click.”
- Make the button size large enough to be noticeable.
- Surround your CTA with ample space to avoid clutter.
- Align your CTA placement with the natural reading flow of the page, such as to the right of or below your main copy.
- Continuously test button shapes, text, and overall design. In fact, experiment with every aspect to optimize performance (further guidance on this will be provided).
Mobile Landing Page Optimization
With over half of web traffic originating from mobile devices, ensuring a consistent user experience across all devices is crucial. By designing a responsive landing page, you offer visitors the chance to engage and convert seamlessly, whether they’re on a desktop, smartphone, tablet, or any other device. This is made very easy, when you use ClickFunnels.
Copywriting Tips for Your Landing Pages
Following the design phase, exceptional copy is paramount; your aim is to be persuasive, enlightening, engaging, succinct, effective, credible, and informative. How can this be achieved? Continue reading.
Highlight Key Information on Your Landing Pages
Regardless of your approach, certain crucial aspects must be addressed in your copy.
These essential points include identifying your persona’s main challenges, offering a solution, explaining how your solution functions (features), detailing the benefits your solution provides (advantages), and validating its effectiveness (social proof).
Your content should primarily focus on how you can assist your prospects, rather than showcasing your own greatness (which is inherently suggested).
Let’s dive deeper into these aspects for a more thorough understanding.
Addressing the Pain Point
Concentrate on the specific problem that your solution addresses. While it may seem somewhat pessimistic to dwell on the issue, highlighting the challenge your persona encounters is crucial for demonstrating your understanding of their situation.
Showing empathy is a powerful method to establish trust. If your audience recognizes that you comprehend their dilemma, they’re more inclined to believe in the efficacy of your solution.
The Remedy You Offer
What you provide as a remedy to their issue is the crux of your exchange—their information for your solution. Clearly delineate the connection between their challenge and how what you’re offering acts as the necessary solution they’ve been seeking.
Key Attributes on Landing Pages
Merely understanding your solution might not suffice for lead conversion; it’s essential to detail what your solution encompasses. For instance, if it’s an ebook, what topics does it explore?
If the offer is a webinar, what format will it follow, and what insights will attendees gain?
Should it be a service, what should prospects anticipate? Furnish your potential leads with ample information to inform their choice.
Advantages for the User
Ensure your copy emphasizes the advantages for the user, as their primary concern is the value they derive — the quintessential “what’s in it for me?” aspect. While features describe what your offering includes, benefits illustrate how it will enhance the user’s circumstances.
Presenting your solution should vividly depict the potential enhancements to their life.
Social Proof on Landing Pages
Research indicates that social proof significantly influences people’s decisions to act.
Social proof can manifest as logos of companies you’ve partnered with, testimonials from past clients, product reviews, or evidence of others benefiting from your service.
Essentially, showing that others have successfully utilized and gained from your solution acts as a non-verbal endorsement of your offer. Incorporating social proof on your landing page silently affirms the value of your proposition, making each of these points vital for crafting comprehensive copy that addresses all potential visitor inquiries. This segues into further discussion points.
Address Objections Proactively
A crucial aspect of crafting effective copy—copy that drives conversions—is to anticipate and address any potential objections up front. This requires a certain finesse, or perhaps a bit of insight from a third party.
After laying out the foundational elements by hitting all the major points, step into your prospect’s shoes. Consider what hesitations or doubts they might have as they go through your content.
For example, if your claim is, “We’ve helped Fortune 500 companies attract customers,” skepticism might arise unless you bolster that claim with tangible social proof.
Engage in this thought process for each section of your page (or enlist an impartial friend to assist) until you’ve preemptively tackled every conceivable reservation. Use any questions from visitors as feedback to refine and strengthen your copy further.
As a final step, gather and apply constructive feedback from your initial conversions to ensure your landing page fully meets your audience’s needs.
Foster Trust with Your Audience
Reading a sales page where the company claims, “Our product has helped 100 people, and it might work for you, too!” leaves something to be desired. You’d likely seek out a company whose solutions feel more tailored to you.
Your objective is to cultivate trust with your visitors, positioning yourself as a credible authority.
In addition to leveraging social proof, here are other ways to build trust:
- Communicate in your natural voice and treat your prospects as if you were speaking to them in person.
- Support your claims with statistics.
- Utilize case studies that resonate with your target audience’s experiences.
- Be genuine. Connect with your audience by sharing your own challenges and doubts, ensuring relevance to their own struggles. Share only what adds value to your message.
Implement Click Triggers on Landing Pages
Click triggers serve as the final nudge to dispel any lingering doubts a visitor might have before they decide to convert. Situated near your CTA, these triggers are bits of copy designed to ease concerns and lower the perceived risk of conversion.
Here are some effective click triggers you can use:
- Guarantee of money back
- Simple option to unsubscribe
- Testimonials from satisfied customers
- Insights on what to expect next
- Special offers or discounts
- Privacy assurances
- Any other inventive approach
Whichever strategy you choose, click triggers are set to significantly uplift your conversion rates.
Conducting A/B Tests on Your Landing Page
All the strategies we’ve covered are theoretically sound. Yet, given the unique nature of your business and the distinct characteristics of your audience, how can you ensure the chosen copy, CTA placement, color schemes, or images are indeed effective?
The answer lies in testing. A/B testing, or split testing, might already be a familiar concept to you as a marketer. It’s simply another experiment to add to your repertoire, aimed at optimizing your landing page.
Let’s explore the best practices for A/B testing your landing pages effectively.
What Does A/B Testing Entail for Landing Pages?
A/B testing involves dividing your audience to test multiple versions of a page simultaneously to determine which one achieves better results.
Although it’s possible to conduct this test manually by alternating between different versions over equal time periods, utilizing specialized software, like ClickFunnels, for split testing and result tracking is much more efficient.
An A/B test typically consists of several key elements: the variants, which are the different versions of the page; the champion, or the original version; and the challenger, which is the modified version created to test its performance against the original.
Guide to A/B Testing Your Landing Pages
The essence of effective A/B testing lies in making incremental adjustments with each test. For example, avoid testing your headline and image at the same time, as it would be unclear which change led to any differences in results.
Therefore, focus on altering one variable at a time. If a modification proves successful, that version becomes the new standard against which future changes are tested.
This process is repeated, refining each element until you achieve a conversion rate that satisfies you, while remaining realistic about what can be achieved. This iterative method ensures a continually optimized landing page.
What Elements Should You A/B Test?
Nearly any aspect of your landing page is subject to A/B testing. However, it’s practical to concentrate on elements that have the most substantial effect on conversion rates:
- Headline text
- Featured images
- Color of the CTA button
- Click triggers
- Text content on the page
- Length and fields of the lead form
Starting with simpler modifications, such as the headline or CTA color, and progressing to more complex changes, like the page’s text content, ensures a methodical approach to enhancing your page’s performance. We set this up easily with ClickFunnels, and since they give a 30 day FREE trial you can test it yourself at no risk.
Metrics to Monitor on Your Landing Page
Metrics are the key to understanding your landing page’s performance and pinpointing areas for enhancement. Predicting the exact outcomes upon launching a page can be challenging.
Initially, adopt a rigorous approach to measurement and tracking until you achieve a satisfactory conversion rate. After establishing a solid baseline, you may then opt to monitor these metrics on a more relaxed schedule.
Tracking Page Visits
What’s the visitor count on your landing page? A higher number of visits boosts your chances of conversion. Consider tweaking your advertising approach or optimizing your keywords to attract more traffic.
Additionally, leverage your existing follower base by promoting your offer via email, social media, and your website to further increase page visits.
Understanding Traffic Sources for Landing Pages
Identifying the origins of your landing page traffic is crucial for pinpointing which channels are most effective. This insight helps you decide where to intensify your marketing efforts or which strategies to abandon.
Conversion Rate Analysis
The conversion rate reflects the percentage of visitors who fill out your lead form and reach your thank you page. Optimizing your landing page can enhance this metric. However, employing A/B testing is essential to discern which adjustments yield positive results.
Lead Generation Count
“Contacts” denotes the total number of unique leads garnered through your form submissions. Unlike submission tallies, this metric accounts for duplicates only once. Therefore, if an existing lead submits your form again to access your offer, it won’t alter the lead count.
Visitor Engagement Analysis
Heat mapping transcends traditional metrics by providing a visual representation of user interaction on your page. It reveals scrolling behavior, areas of focus, and engagement patterns, offering invaluable insights for optimizing your page’s layout and structure.
Bounce Rate Analysis of Landing Pages
A high bounce rate—indicating visitors leave your page soon after arrival—necessitates an evaluation of your content’s alignment with your offer. Consider if your copy effectively captures attention and if it’s immediately clear what actions visitors should take upon landing.
Does your page accurately reflect the promises made in your promotional copy?
Form Completion Insights
This metric reveals the proportion of visitors who begin but don’t complete your form. A notably high abandonment rate suggests the need for modifications, such as implementing new click triggers, simplifying your form, or clarifying the desired action for your visitors.
Setting Benchmarks for Landing Pages
Evaluating your landing page’s performance requires comparing it with industry standards and similar audience metrics. Research industry benchmarks to establish a foundational baseline for assessment. However, it’s important not to be disheartened by the results of other companies.
Regardless of the circumstances, improving your landing pages is achievable through diligent metric analysis and optimization efforts.
Enhancing Your Landing Pages
Improving your landing pages is an ongoing process with numerous potential enhancements. Here are some strategies for elevating their effectiveness.
Refining Your Landing Pages
The term “optimize” can seem vague—does it refer to visuals, text, search terms, or user interface? Indeed, it encompasses all these aspects. To optimize is to enhance your landing page in every possible way, incorporating a range of adjustments for maximum impact.
Offer Something Exceptional
It’s common to think that any freebie is a good incentive, but that’s not necessarily the case. Your offer should not only be free (since we’re not discussing sales pages), but it should also be compelling enough to justify a stranger sharing their personal information with you.
Given the fierce competition for your audience’s attention, with numerous companies vying for their data and the chance to engage them via email, what makes your proposition stand out? An exceptional offer does.
To assess whether your offer holds substantial appeal, consider the following questions:
- Does my offer address a significant need or problem for my target audience?
- Is the benefit of my offer to potential leads clear and substantial?
- Does my offer stand out against those of my competitors?
- As an example check our FREE Entrepreneur Kit page
Improve Your Landing Pages Loading Speed
A delay in loading your page by even a second can result in a 7% drop in conversions and 11% fewer page views. Slow load times can lead to dissatisfaction and frustration among potential customers. Paying attention to your landing page’s load time is crucial.
Consider the Buyer’s Journey
Understanding the stage of the buyer’s journey your visitors are in is essential when directing traffic to your landing page. This insight helps you identify whether they are identifying their problem (awareness), searching for solutions (consideration), or prepared to make a purchase (decision).
To increase conversions, your messaging and offer need to align with their current phase. This approach is consistent across all marketing efforts—tailor your content to meet your visitors at their point of need.
Ensure Consistency in User Experience
Your landing page should align perfectly with expectations set by your promotional content. Ensure consistency in messaging from your advertisements, social media posts, blog CTAs, or emails to the actual landing page content. Using the same language and offers throughout creates a cohesive experience. To retain visitors, it’s crucial to avoid any discrepancies that might be perceived as misleading.
Establish a Direct Conversion Route
Your landing page should make the desired action crystal clear, eliminating any need for visitors to puzzle over their next steps. The primary action, whether it’s submitting information via a lead form, should be unmistakable. Utilize strategic, creative cues to direct visitors towards this goal efficiently.
Here’s how to guide visitors towards conversion:
- Use imagery, such as a person looking towards or indicating the direction of your form.
- Design your CTA button in a standout, contrasting color to catch the eye.
- Incorporate arrows directing attention to your lead form.
- Embed clickable anchor text that redirects users to the form.
- Surround your CTA with ample space to make it more prominent.
- Highlight your lead form with a striking color or border for emphasis.
Enhance Your Landing Pages Offer with Scarcity
Leveraging the emotional power of fear, particularly the fear of missing out (FOMO), can significantly increase the appeal of your offer. Consumers inherently dislike losing their freedom of choice, and by highlighting that your offer is both sought-after and limited in availability, you can trigger a sense of urgency among them.
This strategy is effective because people tend to value things that are perceived as rare or difficult to acquire, equating scarcity with exclusivity and worth.
To convey scarcity, you can specify the remaining quantity of your offer, use a countdown timer, or employ phrases like “ends soon” or “last chance.” It’s crucial to remain authentic, so ensure that any scarcity tactics reflect the true availability of your offer.
Ultimately, scarcity can be a powerful tool to enhance desirability and prompt action, provided it’s used sincerely and strategically.
Leverage a Landing Pages Video Content
The surge in video marketing’s popularity is well-justified. Not only do consumers enjoy watching videos from brands, but 88% of marketers who use video report seeing positive returns on investment.
The challenge lies in crafting a video that captivates without diverting attention from your main objective: prompting action through your call to action.
If you’re hesitating about incorporating video, here are compelling reasons to take the leap:
- It can significantly enhance conversion rates.
- Offers a more personal avenue to convey your message and connect with potential clients.
- Engages audiences more effectively than static images, encouraging interaction and conversion.
- May reduce the volume of support inquiries by providing clear, accessible information.
- Is processed by the brain 60,000 times faster than text.
Excited about boosting your landing page’s effectiveness? While there may be several strategies to implement, this means there’s ample opportunity to improve underperforming pages. Tackle each method one at a time and enhance as necessary.
Post-Conversion Strategy: Nurturing Leads
With a high-converting, well-optimized landing page in place, what’s next? It’s crucial not to let those new leads go unattended. Instead, you should aim to nurture them towards becoming customers, and then continue nurturing them further. Here’s a strategy to follow.
Enhance Your Thank You Page
Optimization doesn’t stop yet. The thank you page, being the first interaction post-conversion, presents a prime opportunity to further delight your new lead.
Your goals here are dual: fulfill the offer promised and spark interest in additional content on your site.
Ensure your thank you page:
- Expresses gratitude to your new lead
- Offers links to content on your site relevant to their interests
- Invites them to follow your social media profiles
- Encourages subscription to your blog
- Triggers an automated follow-up email containing the offer
Support Their Buyer’s Journey
Whether you guide them or not, your new lead is heading towards the decision-making phase. Ideally, you should be the one facilitating this progression. Leveraging the insights you’ve collected about your lead allows you to predict their next steps effectively.
Offer content or resources that will navigate them to the next phase of their journey. By doing so, you position yourself as a preferred choice when they’re ready to make a decision. Remember, prospects are inclined to engage with businesses they know, appreciate, and trust.
Nurture the Relationship
After an individual opts in to receive information from your brand, they transition into a prospective customer. It’s crucial at this stage to invest effort into fostering a meaningful relationship and connection with them.
Fortunately, you possess insights into their interests and challenges, equipping you to engage them with further valuable content and tailored marketing strategies.
Enhance Growth via Landing Pages
Landing pages are pivotal in generating a significant portion of your new leads, warranting your dedicated focus. Given the myriad adjustments, enhancements, and variations available for optimization, achieving a high-converting landing page is well within reach.
Adhering to the best practices discussed here will set you on the path to developing a landing page that not only attracts visitors but effectively converts them.
We build our landing pages with ClickFunnels.
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