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Author: 4Marketing
Landing pages: How to create them
Discover the art of creating compelling landing pages. Learn essential strategies for design, content and user experience to transform visitors into leads
Are Sales Funnels Worth It?
Your sales funnel’s goal is to move people through the various sales process stages until they’re ready to buy your products or services. We’ll explain the sales funnel’s four stages, how to build a sales funnel and how a sales funnel can help your business.
Winback Campaigns
A winback campaign involves crafting tailored and direct communications to re-engage past customers who have drifted away. The objective is to rekindle their interest and interaction with your brand by renewing and strengthening the connection with those who have previously shown lesser engagement.
14 proven tactics to build an email list
This guide unveils 14 dynamic strategies for rapidly assembling an email list from the ground up. More importantly, these approaches not only help in gathering new contacts but also in cultivating a dedicated and interactive subscriber community.
9 Super Easy Ways to Personalize Your Emails
Email marketing remains a cornerstone of digital marketing strategies, but the landscape is continuously evolving. In today’s digital age, personalization is not just a trend but a necessity. Personalizing your emails can significantly increase open rates, click-through rates, and overall engagement. This article explores 9 super easy ways to personalize your emails, ensuring your messages…
Crafting Effective Emails with Conversion-Focused Design
Struggling with email conversions? It’s not just about tweaking your copy; a pivotal factor often missed is design. Design transcends mere aesthetics—it’s not about beauty equating to performance. To craft emails that not only look appealing but also drive sales, incorporating conversion-focused design is key.
Navigating Gmail’s CSS Challenges and Solutions
This guide explores the obstacles developers face when creating HTML emails for Gmail and offers strategies to navigate these challenges effectively.
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